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The End of Meat - Newsletter

The film

GER 2017, 95 min., English / German with subtitles, HD / DCP, Stereo

Although evidence of meat consumption's negative impact on the planet and on human health continue stacking up as animal welfare is on the decline, humanity's love affair with hamburgers, steaks, nuggets and chops just doesn’t end.

In Germany, home of bratwurst and schnitzel, meat is an integral part of the diet. That is, until a few years ago, when perceptions somewhat evolved. Health concerns and meat scandals led to a public debate about the ethical implications of meat consumption and the rise of plant-based diets. Meat producers launched their own vegan products; 100% vegan supermarkets opened; and almost every food manufacturer was adding and labeling vegan options. Is this the beginning of the end of meat? Are we approaching a turning point in the human-animal relationship?

In The End of Meat, filmmaker Marc Pierschel embarks on a journey to discover what effect a post-meat world would have on the environment, the animals and ourselves. He meets Esther the Wonder Pig, who became an internet phenomenon; talks to pioneers leading the vegan movement in Germany; visits the first fully vegetarian city in India; witnesses rescued farm animals enjoying their newly found freedom; observes the future food innovators making meat and dairy without the animals, even harvesting “bacon” from the ocean and much more.

The End of Meat reveals the hidden impact of meat consumption; explores the opportunities and benefits of a shift to a more compassionate diet; and raises critical questions about the future role of animals in our society.

Esther, the wonderpig
The paintings of Artist Hartmut Kiewert
Activist Jenny Brown with rescued sheep.
Cultured Meat - the future of meat production?


  • Santa Barbara International Film Festival 2018, US
  • Raindance Film Festival 2018, UK
  • Another Way Film Festival 2018, Spain
  • Bergen International Film Festival 2018, Norway
  • Thessaloniki Documentary Festival 2018, Greece
  • One World International Human Rights Documentary Film Festival 2018, Czech Republic
  • San Francisco Jewish Film Festival 2018, US
  • Cape's Animal Film Festival 2018, US
  • Cosmic Cine Filmfestival 2018, Germany
  • Fünf Seen Film Festival 2017, Germany
  • Crossroads Festival für Dokumentarfilm und Diskurs 2017, Austria


Marc Pierschel was born in 1978 in Hildesheim, Germany. After studying sociology and cultural studies, he filmed EDGE – perspectives on drug free culture, a documentary about the US American youth subculture of Straight Edge.

In 2013, Live and Let Live followed – a documentary about the human-animal relationship and the history of the vegan movement. The film deals with the current debate on the morality of livestock farming and its impact on the environment and health and illuminates the essential perspectives in an impressive and emotionally subtle way. Half financed by crowdfunding, the film ran nationwide in cinemas as well as at film festivals in Germany, Italy and Austria. In 2014, the film was picked up by german distributor mindjazz pictures and in 2016 released worldwide on Netflix

In the summer of 2015, Marc Pierschel accompanied the Berlin activist group 'Hard To Port' on a two-week campaign against commercial whaling in Iceland. The resulting documentation 184 gives an insight into the work of the activists, who are trying to document the brutal whale hunt off the coasts of Iceland.

In his new film The End of Meat, Pierschel continues the ideas and reflections from Live and Let Live and raises the question of a meatless world. 80% financed through crowdfunding, the film was released in german cinemas by mindjazz pictures on September 14th 2017.

Film crew

Written, directed and edited by
Marc Pierschel
Jeff Wirth
Marc Pierschel
Second camera
Claire Winkler
Thomas Damm
Hendrik Haßel
Kelly Smith
Alice Bacher
Sound Editor
Tim Kahn
Motion Design
Mario Burbach
Executive Producers
Marc Pierschel
Lee Cash
Arabella Gais
Holger Recktenwald
mindjazz pictures
Associate Producers
Dawn Moncrief
Hendrik Haßel
Assistant Producers
Tanja Schmitz
Dreamfactory Liegenschaftsentwicklung GmbH
Peter Eastwood
Christian Wolf
Owen Gunden
Produced by
Blackrabbit Images
in association with
mindjazz pictures


Hilal Sezgin - Author
Marcel Sebastian - Sociologist
Jan Bredack - Veganz
Bernd Drosihn - Tofutown
Sebastian Joy - ProVeg
Hartmut Kiewert - Artist
Birgit und Johannes - Erdlingshof
Dr. David Nibert - Sociologist
Timothy Pachirat - Political Scientist
Dr. Michael Klaper - Physician
Dr. Brian Machovina - Ecologist
Prof. Bill Ripple - Ecologist
Isha Datar - New Harvest
Ryan Bethencourt - IndieBio
Alex Lorestani - Geltor
Ben Rupert - Real Vegan Cheese
Jason Ball - Research Chef
Prof. Chuck Toombs - Professor of Marketing
Prof. Chris Langdon - Marine Biologist
Steven Wise - Nonhuman Rights Project
Mariann Sullivan - Professor of Animal Law
Prof. Jennifer Wolch - Professor of Urban Planning
Gene Baur - Farm Sanctuary
Jenny Brown - Woodstock Farm Sanctuary
Steve, Derek & Esther - Activists & Wonderpig
Will Kymlicka - Political Scientist
Sue Donaldson - Author
Camille Labchuk - Animal Justice Canada
Jo-Anne McArthur - Photojournalist
Anita Krajnc - Toronto Pig Save
Laura Wellesley - Chatham House
Dr. Marco Springmann - Oxford Martin School
Mark Eaton - FRIEND Farmed Animal Rescue
Mark Post - Professor of Physiology
Marta Zaraska - Journalistin
Arpan Sharma - FIAPO
Amruta Ubale - Animal Equality India
Shweta Sood - FIAPO
Virag Sagar Maharaj - Jain Monk
Pramoda Chitrabhanu - Jain Scholar


Through our succesful first Indiegogo campaign we were able to raise 33,008 € by July 2015. This enabled us to shoot the film. Through a second Campaign we raised enough funds for the post production of the film on July 11th 2017. We finished the film and were able to reach additional goals, such as a german and english voice-over version, a short documentary titled 'A future imperative' which will material from the film we did not use in the final cut. We also raised enough funds to cover the production of teaching materials for the school version of the film. 

Until this day 1336 supporters from 61 countries helped us to make this film. A big thank you to everyone who has supported us so far! 

© 2015-2017 The End of Meat